News | January 10, 2005

Rohm And Haas Powder Coatings Announces Exclusive Distributor Alliance With Tikkurila For Northern And Eastern Europe

PHILADELPHIA - Rohm and Haas Powder Coatings and Tikkurila, the Finland-based company responsible for Kemira's paints and coatings business, have announced that, starting January 31st 2005, Tikkurila will act as the exclusive distributor for Rohm and Haas Powder Coatings in Finland, Sweden, Norway, Estonia, Latvia, Lithuania and the Commonwealth of Independent States including Russia.

Tikkurila will be the exclusive contact for all the Rohm and Haas Powder Coating product lines covered by this alliance, providing assistance to customers from order fulfilment to delivery; a dedicated team of sales representatives will assist customers in product selection from the wide range of high quality products, provide technical and sales support, address technical issues and identify potential cost savings for the customer.

"We are excited about this opportunity of working with a global leader and being able to offer a complete range of high-quality coatings that now includes powder coatings," said Ulf Koivula, President for Tikkurila Coatings. "This new alliance with Rohm and Haas Powder Coatings offers us more technical strength, and the ability to connect quickly with customers while expanding our ability to proactively manage a large customer base, regardless of geography."

Robert Linsdell, General Manager, Rohm and Haas Powder Coatings Europe, added, "This alliance with Tikkurila enables us to accelerate our speed to market by utilizing Tikkurila's established networks throughout these regions. We are pleased to be able to work with a company that reflects our own strong work ideals and ethics – within the industry Tikkurila is experienced, trusted, and has a proven track record. The combination of our state of the art powder coatings technology with Tikkurila's market coverage and distribution network gives us a strong foundation to bring new innovative solutions quickly to the market place."

Rohm and Haas Powder Coatings offers an extensive portfolio of value-added powder coatings products that span a range of technologies including acrylic, epoxy, polyester and silicone. Brand names include CORVEL™ , BRITEBOND™, GRAFAWAY™, HY2™, LAMINEER™, LOW-e™, MOR-TEMP™, SPARK-LITE™, TEXTRA™ and Ultra-V™.

bout Rohm and Haas Company
Rohm and Haas is a worldwide producer of specialty materials, with more than 100 plants and research facilities in 27 countries and company sales of approximately $7 billion in 2004. Its chemistry is found today in personal care, health care, grocery, home and construction markets, in the power and electronics industry and thousands of everyday products. Additional information about Rohm and Haas can be found at www.rohmhaas.com.

About Rohm and Haas Powder Coatings
Rohm and Haas Powder Coatings consistently brings innovative technology and service to the global marketplace. The breadth of its product lines, the quality of its people, and an unparalleled ability to serve customers regardless of geography provides a world of possibilities to the marketplace. Additional information about Rohm and Haas Powder Coatings can be found at www.rohmandhaaspowdercoatings.com

About Tikkurila
Tikkurila Oy is the parent company of the Tikkurila Group, a major paint manufacturer in Northern and Eastern Europe with net sales of EUR 440 million and 2,300 staff in 2003. With production facilities in seven countries, the Group mainly manufactures decorative paints, industrial wood finishes, paints for the metal industry, protective coatings and coil coatings. Additional information about the company can be found at www.tikkurila.com and www.kemira.com.

Source: Rohm and Haas Powder Coatings